Inner Mongolia Mengniu Group has set up green industry chain, from farm to consumer. In 2011, Mengniu joined WWF China's "Carbon Reduction Pioneer" programme and committed to 5 year carbon reduction goals. It invested 6 mio RMB to establish first eco-grassland fund in China, supporting sustainable and ecological deployment of grassland. Its "green cash model" covers methane power generation, waste water and package recycling.

Mengniu is building a methane power generation plant, the Mengniu Aoya Modern Farm. Per day, this will be able to generate 11K cubic meters of methane, generating 30,000 kWh of electricity and 35 tonnes of organic fertiliser.

Mengniu has also invested 400 mio RMB into processing waste water, 15 mio tonnes reached 1st level standards of waste water discharge, and is reused. In terms of packaging, Mengniu committed to use carton material from sustainable certified forests, which meets low carbon and green standards.

The Mengniu sustainability programme has won the 2011 IDF Dairy Innovation Award for the Best environmental sustainability initiative.

Other achievements include:

Environment: Mengniu staff have planted 10K acres trees in the Mengniu area, with a target of 30K acres in the coming years.

Daily operation: Mengniu encourages double-sided printing, use of energy saving bulbs, less driving. The staff has thus reduced the company's carbon emissions by 8,895 tonnes.

Consumers: Mengniu has launched a consumer education campaign to promote green living style. In 2010, a total of 3 mio waste packages were recycled. Mengniu targets to double this number in 2011.